Privacy Policy

Last updated: November 16, 20251. ControllerPfotenLiebe UG (haftungsbeschränkt)
c/o Jakob Friedrich Herold
Karlsbergallee 25
14089 Berlin
GermanyCommercial Register: HRB 278782 B (Amtsgericht Charlottenburg)
Managing Director: Jakob Friedrich Herold
Email: [email protected]2. OverviewThis Privacy Policy explains how we collect, process, and use personal data when you visit calmwalkmethod.com, interact with our content, or purchase our products through our Merchant of Record, Lemon Squeezy.
We process personal data in accordance with the GDPR and the German Federal Data Protection Act (BDSG).3. Data We Collect3.1. Data You Provide

  • Email address (e.g., newsletter signup)

  • Messages you send us

  • Purchase-related information (handled exclusively by Lemon Squeezy)

We do not receive full payment card details at any time.3.2. Automatically Collected Data

  • IP address (anonymized where possible)

  • Browser, Device type, OS

  • Pages viewed, actions taken

  • Referrer URL

  • Approximate location (city-level)

  • Cookies

4. Purposes of processingWe use your data for:

  • Operating and securing our website

  • Analytics and performance measurement

  • Email communication and marketing (with your consent)

  • Process purchases via LemonSqueezy

  • Fraud prevention and security monitoring

Legal bases include:
Art. 6(1)(a) GDPR (consent), Art. 6(1)(b) GDPR (contract), and Art. 6(1)(f) GDPR (legitimate interests).5. Third-party tools we use5.1. Hosting (Carrd)Our landing page is hosted by Carrd, Inc. (USA). Data may be transferred to the USA based on Standard Contractual Clauses (SCCs).5.2. Google Tag Manager (GTM)We use GTM to load scripts and tracking tools. GTM itself does not store personal data.
5.3. Google Analytics 4 (GA4)We use GA4 to analyze website usage.
Provider:
Google Ireland Limited, Dublin, Ireland
GA4 anonymizes IP addresses and may transfer data to the USA under SCCs.
You can revoke tracking consent via our cookie settings.5.4. Heatmap Tool (e.g., Hotjar)We may use a heatmap tool, such as Hotjar, to understand user interactions such as scroll depth, clicks, and page behavior.Hotjar anonymizes IP addresses and provides behavioral insights.
Recordings exclude sensitive fields.5.5. Email Marketing ProviderWe use an email marketing tool (e.g.ConvertKit).These tools may store:- Email address
- Engagement data (opens, clicks)
- Time of subscriptionYou can unsubscribe anytime via the link in each email.5.6. Payment Processing (Lemon Squeezy)Our products are sold through Lemon Squeezy, who acts as the Merchant of Record.Lemon Squeezy handles:

  • Payments

  • Invocing

  • VAT/ OSS compliance

  • Fraud Checks

  • Customer receipts

Lemon Squeezy also processes refunds, returns, chargebacks, and payment disputes on our behalf. In this context, Lemon Squeezy may process additional transactional data to comply with payment regulations and tax laws.We never receive your full payment card data.Privacy Policy: https://www.lemonsqueezy.com/privacy

6. Cookies
We use cookies for:

  • Essential site functions

  • Analytics (GA4)

  • Email marketing scripts

  • Tracking with consent

You can change or revoke your consent at any time via the cookie banner settings.7. Data RetentionWe retain personal data only as long as necessary:

  • Email marketing data: until you unsubscribe

  • Analytics data: up to 14 months

  • Server logs: short retention (days/weeks)

  • Purchase records (via Lemon Squeezy): required by tax law (6–10 years)

8. Data Transfers Outside the EUSome providers (Google, Carrd, Lemon Squeezy, heatmap tools) process data in the USA.All transfers are protected through Standard Contractual Clauses (SCCs) in accordance with Art. 46 GDPR.9. Your Rights Under GDPRYou have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Data portability

  • Withdraw consent

  • Object to processing

To exercise your rights, contact:
[email protected]10. Security MeasuresWe use:

  • SSL/HTTPS encryption

  • Encrypted data transfer

  • Restricted access to systems

  • Minimal data processing

  • GDPR-compliant tools and processors

11. Children’s DataOur website is not intended for people under 16. We do not knowingly collect data from children.12. Changes to This PolicyWe may update this policy as we add or remove tools or adjust business processes. The latest version will always appear at this URL with an updated “Last Updated” date.13. Contact Information
PfotenLiebe UG (haftungsbeschränkt)
c/o Jakob Friedrich Herold
Karlsbergallee 25
14089 Berlin
Germany
Email: [email protected]

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